Danni Lin

Founder and CEO of GREAT WINE, Inc.


Founder and CEO of GREAT WINE, Inc.

Danni Lin is the Founder and CEO of GREAT WINE, Inc. She is also a Managing Partner of ecode.me and myVinotype China.

Lin founded GREAT WINE, Inc. in 2015 to promote the idea that wines could cater to individual taste profile with the help of technology. Under Lin's leadership, the company now collaborates with Tim Hanni, MW (the first American who became Master of Wine), and myVinotype – a smart wine recommendation platform for wine-related businesses and connoisseurs to learn more about clients’ wine personalities. Launched in 2011, myVinotype first started as a website widget and a consumer survey. By 2016, the platform has launched an iOS app, and has become available in eight languages worldwide. All these features are supported by data analytics in order to be more client-oriented.

In 2017, GREAT WINE, Inc. opened its first tasting room in Bellevue, WA. 

Lin has showed tremendous enthusiasm for wine and the industry. She demonstrates strong dedication to the education in the discipline of wine and spirit, as she has passed The Wine & Spirit Education Trust (WSET) Level 3 and is currently pursuing Level 4, an advanced level qualification for professionals working in the wine industry. She also holds certificates of the American Wine Expert Study program and the Business of Wine Study program.

Lin successfully promotes the new drinking trend in both the USA and Asia. GREAT WINE, Inc. is recognized as Best Wine Tasting Experience by Qminder. Lin is honored in 425 Business Magazine 30 under 30Her stories can be found in Forbes and Huffington Post.


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  • Data Scientist at Microsoft Headquaters

  • B.S. in Statistic and Mathematics University of Washington

  • M.S. in Computational Finance and Risk Management University of Washington

  • Wine & Spirit Education Trust (WSET) Level 3 Advanced Certificate

  • American Wine Expert Certificate

  • Business of Wine Certificate